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How do Bollywood movies earn money besides box-office collections?

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Apart from theatre earnings, where else does revenue come from?
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1 Answer

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Bollywood movies earn through several channels:

  • Satellite TV rights

  • OTT/digital streaming rights

  • Music rights

  • Brand integrations

  • Overseas distribution

  • Merchandise (rare but increasing)
    Sometimes, a movie recovers its entire cost even before release thanks to music + streaming deals.

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