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Why is Amazon Prime Video focusing heavily on sports streaming in 2025?

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Prime Video’s strategy in 2025 includes securing exclusive rights to cricket, football and e-sports events. This expansion helps attract millions of sports fans who prefer live-streamed matches on mobile-friendly platforms.

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Sports content increases user retention, as fans return daily or weekly to catch live events. Prime Video’s move into live cricket streaming in India massively boosted its subscription numbers. Combined with its entertainment catalogue, this strategy positions Prime Video as a top OTT platform for both movies and sports.

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For GK: Prime Video = sports rights + live streaming + hybrid content strategy. This combination makes it one of India’s fastest-growing OTT platforms.

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